Oftentimes, there are underlying issues with content writers and the other team members. From CEO to junior executives, everybody in the team will need content for any task on a particular day. The problem is, people don’t get what they want in content. It is because the content-brief and any person in the team should direct the writer to give a proper understanding of the content requirement. If followed properly, you will be able to get the perfect content ready to publish as many business owners are taking the help of freelance writers or acquiring them as SEO services in Mumbai. Whether you are working with freelancers or companies, it is essential to provide a proper content brief so that your writers will produce flawless content that allures the readers.
Content brief
A content brief is an instruction set to direct a writer in drafting the content. Simply put, the content brief is all about telling your content requirements for any piece of content such as blogs, website content, or any of your requirements. If you don’t provide a proper content brief, the chances of receiving content that doesn’t meet your expectations are high. You will end up sending back the content for revisions costing you time and money. A content brief can save the revisions, disappointments, and frustration. In a top SEO company in Mumbai, the content briefs will be provided by SEO executives or someone from product marketing. Content is one of the important elements in every department of your business, so ensure you invest time in guiding the writers so that they provide flawless write-ups.
Writing an SEO-friendly content brief
SEO content is one important requirement that elevates your website’s ranking. You need to provide a proper content brief to direct writing on crafting impeccable content to increase organic traffic.
Important elements in a content brief
SEO based content has a few important factors, and you should inform the writer about this. Just check out the important attributes in your content brief.
Keywords are the main element of any SEO-based content so ensure you provide the right keywords that increase organic traffic. Moreover, you should create the blog so that the writer can create it as per your requirements. To understand your blog’s intent, it is essential to check Google’s search engine page ranking and see how search engines are showcasing your content.
Linking is very helpful both in SEO and marketing. If you can provide relevant topics that the audience are interested in, a blog that ranks top of Google results for a particular search query. Notifying the internal and external links relevant to the blog title will let the writers plan accordingly.
Competitor analysis is one of the important SEO services in Mumbai. It can help you in providing the content brief as well. For any query, search engines have results, and you can search a particular query in the search engine to know which website is ranking at the top of SERPs to analyze specific content. You can check the competitor’s content but ensure that the blog remains unique. Provide valuable insights like the different perspective of the topic and more that makes your content unique.
The top SEO company in Mumbai will provide SEO instructions that will help the writers to create content based on the SEO guidelines. The important elements of a blog like title tags, meta description tags, heading, subheading, targeted keywords and other attributes have certain SEO guidelines. For instance, the title tag should be of length around sixty characters and meta desc length shoud be around 157 words. If you could give the important information, the writers will craft content.
Addressing your target audience
Apart from SEO’s purpose, writing content’s main intent is to gain an audience and keep them engaged. It would be helpful for your writers if you keep them informed about the target audience. Being one of the SEO services in Mumbai, the companies will analyze the target audience to prepare well-structured content.
Don’t count on your word count
The top SEO company in Mumbai concentrates more on topic coverage than the word count. A few people believe that more words will bring in more customers. Content doesn’t work that way. However, more content brings customers and clients, but what is the use when customers depart after understanding the way content has been crafted. Cover the topic and keep the audience engaged instead of battling with word count.
Conclusion
If you are interested in knowing more about acquiring the top quality content then, you can connect with the best digital marketing companies to do it for you. Top digital marketing company will ensure you get the best content that drives traffic for your site. Unique & High-quality content will also help you to increase your search presence in the different search engines.
